Not only did the brand make the news in 2012 for their technological advances within the industry by unveiling plans to turn the new Range Rover into a plug-in Hybrid, they also made waves when Jaguar Land Rover owner Ratan Tata complained of the British work ethic within Jaguar.
Here is a link to ‘The India Site’ web page that gives details of how Mr Tata feels about the British work ethic within the Jaguar company. I thought this should be included because not only does it feature quotes from the man himself, but the site allows for public comments to be made. Some of the comments agree with Tata’s views, but of course there are always those that disagree, and I think this site’s public comments show the argument well.
It’s also nothing new to know that China and India are largely expanding businesses and taking on other countries manufacturing work (Jeep is said to be making use of this and expanded into China for manufacture). Tata announced in March 2012 that JLR were likely to be assembled in India, but on the other stroke of the brush, JLR made headlines in November 2012 when Simon Moger, head of Government programmes, said that they came to realise the fragility of supply chains from other destinations (especially after an earthquake in Japan) and so wanted to source more locally. Moger seemed interested in making sure Land Rover and Range Rover keep to their British heritage by becoming more local, even making a point that the redundancies from the Armed Forces mean they have a pool to hire from.
The complete article from just-auto.com is here: http://www.just-auto.com/news/jaguar-land-rover_id129167.aspx
But what I found the most interesting wasn’t that Land Rover was being taken from our grasp and manufactured elsewhere, that was inevitable – especially considering we handed it over to India pretty much anyway – it was that the beastly 4 x 4 had to take note of every other manufacture and start making environmental waves by upping their Green Game. As mentioned in the post ‘Image’, Range Rover has been launched as the new PHV (Plug-In Hybrid) because as Peter Richings, chief engineer claims: “Plug-in hybrids have the most potential.” So it goes that the Range Rover is the most likely model to be first in taking on the challenge of “first full production car” to be fitted with such technology. Why Range Rover? All because it is the top model of the range, and as Mr Ritchings points out, “it makes sense to put it in the top car and let it filter its way down the range.”