LaFerrari; don’t judge it by its name, judge it by its cover.

It’s been the best kept secret of Geneva Motor Show 2013 and after a lot of speculation the code-named Ferrari F150 hypercar has been unveiled.

‘LaFerrari’ supersedes the Enzo playing rival to McLaren’s hot new P1, which unlike tight-lipped Ferrari, was showcased to the world months ago.

But now the world knows; the hugely anticipated LaFerrari is the ostentatious home to a seven-speed dual-clutch box and 6.3 litre V12 that’s coupled with an electric motor with a maximum output of 163hp and 270nm of torque. Considering the V12’s output is 800hp at 9.000 RPM and 700nm at 7.000 RPM, you’ve got yourself a tonne of power at 963hp. All of this makes the LaFerrari the fastest car to wear the prancing horse emblem; 0-60 is achieved in less than 3 seconds along with a pretty sweet top speed – in excess of 217mph – similar to the rival P1, which is limited to 217mph.

So how does Ferrari’s latest fair as a hybrid? The HY-KERS system employs two electric motors; one mounted to the gearbox and sending drive to the rear wheels, whilst the second takes some load off the engine by powering auxiliary components. Under braking, or when the powerful V12 produces more torque than is needed, the batteries are charged. The result is both boosted output and lowered emissions.

Ferrari’s focus was aerodynamics. The car has front and rear diffusers, guide vane on the underbody and a rear spoiler to generate downforce without compromising drag. The chassis is made up of four-types of carbon-fibre, hand-laminated and cured to the same technique as Ferrari F1 cars. The seats are fixed so the pedals and steering wheel move to you.

The company is attempting to reconnect with 1960s proto-type designs by giving the LaFerrari the low, sloping front end with high aggressive wheel arches. The model is far from sweet and innocent. Looking front on and you’ve got yourself an angry, smirking, devilish looking beast that would tear up asphalt like its defenceless prey.

The 499 production examples of the LaFerrari are all spoken for, each costing a mind-boggling £1.04 million (€1.3 million) compared with McLaren’s P1, which is priced at “only” £866,000.

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