BMW unleashes the new 7 Series model

BMW have unleashed yet another cracker in the BMW 7 Series model range: the M760Li xDrive.

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It’s not the first time that the BMW sedan segment has seen sporting luxury but the innovative technological advances and developments in the M760Li are not something to be sniffed at. This flagship variant sets new standards in sporting luxury in the world of Sedans.

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This new saucy addition to the 7 Series family has real character, elegance, exclusivity and style. It’s proud to boast a sprint of 0-62 in a swift 3.7 seconds, a top speed of 155 mph, and a 592bhp 6.6-litre twin-turbo V12 sitting snugly under the bonnet. The exclusive 20-inch M light-alloy wheels in double spoke 760M design with their Cerium Grey metallic matt add a hint of class to the affair, while the standard Executive Drive Pro suspension system makes those long road trips effortless. Combine all that with BMW’s exclusive Nappa leather trim (UK customers are lucky enough to get upgrade to Merino Leather at no extra cost), Fineline black fine wood interior trim strips, and electric seat adjustment and you might just make it from A to B without smugly grinning at every other car on the road.

The sporty-yet-elegant appearance is just as dynamic as other models but has its own presence, be it rather unassuming. While the exclusive finish on the grille bars, strips on the door handles, Air Breathers, side door trim and boot lid handle do none other than highlight the exclusivity of the M760Li, the car’s merit can’t be based on the exterior alone. The interior is equally, if not more, impressive.

BMW M760Li xDrive
BMW ConnectedDrive features BMW Navigation systems and SIM card integration for Concierge Services and RTTI (Real Time Traffic Info)

Sticking to family traditions and being fitted with the same extensive package of innovative driver assistance systems as the M760Li’s predecessors, the Driving Assistant Plus system includes a whole host of safety systems, so whatever your precious cargo, you can be sure it’ll stay safe. Turning your music up or down and accepting and rejecting phone calls has never been easier thanks to the 3D sensor feature. No more fiddling with buttons by sense of touch as you desperately keep your eyes on the road. Instead, you can configure individual hand gestures to various functions. BMW have covered all user-friendly bases. No longer does one think ‘I wish there was somewhere more convenient I could put my phone that isn’t the cup holder’ because now there is. The M760Li features a very handy smartphone holder that not only charges your phone wirelessly, but it’s phone specific, so gone have the days of your windscreen smeared with sticky pads, or your dashboard riddled with Velcro in a bid to stop that pesky phone sliding around in door compartments.

M division chief Frank van Meel told CAR at the Geneva show:  ‘We wanted to build the best high-performance car in the segment. We did look at doing an M7, but the number of people who want that type of car is very small indeed. So we elected to do an M Performance badge. There are a lot of customers in the 12-cylinder market who want the performance, but they don’t want to show it on the outside.’

But let us get down to the nitty gritty, the most important thing of all – the engine. That satisfying purr comes from the M Performance TwinPower Turbo 12-cylinder petrol engine that boasts a capacity of 6,592 cc.

BMW M760Li xDrive
Max. torque of 800Nm from 1,500 rpm with an output of 600 hp at 5,500 rpm

“The M Performance TwinPower Turbo technology and High Precision Injection allow for sharp and direct responses from the slightest of inputs on the accelerator, a linear torque curve and exceptionally low fuel consumption and CO2.”

Not bad for an engine in such a high performance class.

Prices are yet to be confirmed, but the 760 can be adapted and extras can be added to customer taste and preferences, so if all that didn’t sound too expensive, don’t be fooled because it sure will be. The Excellence model, also adorned with M badges like the ‘standard’, will also have an incredible interior, awash with Fine Brushed Aluminium on the door sill plates, fine wood inlays just on the seat belt outlet and rather than the Cerium Grey, customers can exert their stylishness with chrome finishes.

Make sure you play your best driving tunes when watching the video…

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